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S106 secures transport app for Leicestershire development

Words: Laura Edgar
Arriva Click, Leicester / Arriva

Residents of a new community in Leicestershire will benefit from a digitised Demand Responsive Transport (DRT) service, funded through a section 106 agreement.

The partnership between Arriva and Drummond Estate, New Lubbesthorpe represents the first time in the UK that an s106 agreement has been used to fund such a service.

DRT operates across a geographic area with routes scheduled automatically according to where passengers want to go. ArrivaClick, which is now in use, covers the area from Leicester Forest East in the north to Enderby in the south, operating in an area of 29,000 square kilometres for 70,000 people. The service aims to enable connections with existing bus and train networks, providing connections to the city centre, major employers and hospitals.

Passengers can book and track an ArrivaClick vehicle, pre-pay and reserve a space for a pram or wheelchair within the app, which then optimises the best route for the driver to take for all passengers. The vehicles have Wi-Fi, extra legroom and high-backed seats for up to 15 passengers.

Asiya Jelani, business development director at ArrivaClick, said: “Customers want more convenient travel, so we need to apply innovative solutions to public transport problems and a realistic alternative to private car ownership if we are to tackle urban congestion and improve air quality.

“This pioneering approach means shorter end-to-end journey times and thousands of virtual bus stops. It presents a lower cost option that is easily flexible and has shown to be attractive to non-traditional bus users in other areas. Customers choose it because it is affordable and meets their needs.”

New Lubbesthorpe is an initiative by the Drummond Estate. A new £15 million motorway bridge has already opened to provide greater connectivity and the first phase of 500 homes is well under way. The first primary school will be open for September 2019 intake. In total, the development is expected to deliver 4,250 homes.

ArrivaClick already operates in Sittingbourne, Kent, and in Liverpool. The technology behind it is provided by ViaVan.

Image credit | Arriva