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30/10/2014

High-rise village secures planning permission

Words: Laura Edgar

One of the country’s first-high rise developments exclusively for older people has been granted planning permission.

PegasusLife, a specialist retirement developer, owns the 1.13-hectare brownfield site in Sutton Coldfield. Planning permission for developing it was secured on the company's behalf, from Birmingham City Council, by Barton Willmore.

Designed by Glenn Howells Architects, the development will comprise of five towers, the tallest being 16-storeys high. As well as homes, the village will provide a range of communal facilities including a swimming pool, library, restaurants, a wellbeing centre and gardens.

PegasusLife is aiming to change the way retirement properties are understood and delivered in the UK and seeks to provide properties that are in desirable locations and provide opportunities for an active lifestyle.

The company wants to meet and exceed the recommendations of the Housing Our Ageing Population Panel For Innovation (HAPPI) report, which promotes developments with a variety of internal and external communal spaces and thriving community interaction.

Ben Taylor, a senior planner based in Barton Willmore’s Solihull office, said: “Sutton Coldfield is one of the most affluent parts of the Birmingham area, yet currently struggles to fulfil its potential as a strategic centre. The development and integration of this currently vacant and dilapidated site is vital to the success of the wider regeneration initiatives in the town centre.

“Sutton Coldfield has a disproportionate number of over-55’s; providing them with high-quality accommodation will have a domino effect on the housing chain and could potentially free up 240 family homes which are currently not being efficiently occupied.”

The development also aims to reduce feelings of isolation, security concerns and healthcare costs, allowing people to remain independent.

Howard Phillips, CEO of PegasusLife, added: “We are hugely excited about the development at Brassington Avenue, which we think will provide a much-needed service in the area, offering a new type of aspirational living for the older generation.”

Image courtesy of Barton Willmore

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