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£160m Maidenhead improvement plan unveiled

Words: Laura Edgar

Plans for a new £160m entrance to Maidenhead that could "revitalise" the town centre alongside a new Crossrail station are due for consultation next month.

Called The Landing, the plans for the Broadway site (between Broadway, King Street and Queen Street), are being developed with the aim to create new routes and a “fresh sense of place” between the railway station and the wider town centre.

The proposed development, to be unveiled by developer London & Aberdeen at a public exhibition in early October, will include a central public open space, new pedestrian areas, office space, new homes, retail and restaurants. Drawn up in conjunction with the Royal Borough of Windsor & Maidenhead (RBWM), the scheme also promises an 'Oxford Circus' style crossing between King Street and Queen Street.

RBWM’s ambition is to improve the connections between the town centre and the railway station before the arrival of the Crossrail in 2019, which has the potential to generate a "significant" economic boost for the Berkshire town.

Doug Higgins, managing director at London & Aberdeen, explained: “With Crossrail arriving in 2019, Maidenhead needs an entrance to the town which it can be proud of. Our family has lived here for over 30 years and we know that The Landing needs to kick start the rejuvenation of Maidenhead by raising the bar. The Landing is an opportunity to introduce new routes into the town centre, modern offices for blue-chip companies, elegant new homes, and a vibrant, authentic café culture to the heart of Maidenhead.

“After a history of disappointment for this site, we’re extremely keen to hear what the Maidenhead community thinks about our vision and draft plans.  We’d encourage everyone to come to the exhibition and give their feedback.”

The company aims to submit a planning application later this year and should it be approved, hopes to complete the development in 2019.

Image: Jeremy Bolwell