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Suburbia reimagined

Words: Neil Holly

It might not have a glamorous image, but Swindon – home to the spitfire, the nationwide building society, and birthplace of screen sirens Diana Dors and Billie Piper – has led a revolution in house design over the past five years, as Neil Holly explains.

The Office for National Statistics once rated Swindon as the most average town in Britain. GQ magazine derided it as the ugliest. One of the 100 towns to benefit from the government’s Towns Fund for left-behind towns, Swindon is perhaps not the first place you would look for housing design exemplars.Yet in the past five years the town has undergone a mini housing design revolution. It’s a........
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