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Appeal: Media screen not suitable for London hotel


A proposal submitted by developer JCDecaux UK Limited for an illuminated digital media screen for the façade of the St Giles Hotel, London, has been rejected after an inspector ruled that it would diminish the architectural integrity of the building.

Inspector J Flack noted that although the 1970s hotel building was not listed, it was “a dramatic and powerful expression of the structural and decorative possibilities afforded by concrete”.

The proposed screen would be six metres high and cover the building’s Tottenham Court Road, Bedford Avenue and Great Russell Street elevations. Flack asserted that there was nothing comparable .....Sign Up or Login to read full article

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